Release date: 2014-08-04 Xiaomi launched a 79-yuan bracelet. This price is unprecedented in similar wearable devices. The price of similar products of foreign brands is generally above 300 yuan, and the price of local products may be slightly lower but not as high as 79 yuan. It is inevitable that Xiaomi enters the wearable device strategically, but the main attraction of this bracelet to the market is still price first, and there may be certain brand influence and fashion design factors, but they are not the main ones. . In terms of the function of the bracelet, this product did not break through any technology on the market, and the differentiation was missing. The design of the bracelet is relatively simple, mainly for sleep, motion monitoring and alarm clock functions. In marketing, it is hoped to link with Xiaomi mobile phone, mainly to attract users through brand effect and price. Xiaomi is more successful in marketing, similar to Apple's design and half of Apple's price is the main driving force behind. The positioning of this bracelet is the same, earning eyeballs at a price that surprises the market. However, in terms of product design itself, the biggest dilemma of Xiaomi bracelet is that the enthusiasm of enthusiasts may be short-lived. Most wearable devices for healthy people encounter similar problems, and new products need to be continuously introduced to retain users. Most of the products have similar functions. Users may be enthusiastic at first, using bracelets to monitor running, walking and sleeping, but Due to the lack of urgency, once a fever has passed, it is difficult for users to remain active because they have been isolated in the process of collecting sports data. There is no interaction, no service. In other words, many bracelets only take the record function. Users will soon lose power. Especially in China, sports culture is lacking, and outdoor sports conditions are not particularly good. Many users buy wristbands for the purpose of fashion. Xiaomi caught this mentality. The price is the biggest advantage of Xiaomi. The user is holding the psychological test. After all, the price of 79 yuan is very popular. Most people who do not use the bracelet may also be willing to try it. But the enthusiasm for this fever will be very short-lived, and it will require large-scale marketing activities and publicity to match, and the cost is not low. From this price point of view, Xiaomi's ambition to win the market is more than profit. But what the follow-up market is doing is a question that comes one after another. The low-priced users bring more intense hunger and low loyalty. Due to the small difference in products, the migration cost is also very low. For wearable devices to last, there is a need for a group of users who can continue to use them. It is obviously difficult to do this for healthy people and products that are stylish. The speed of replacement of such products is similar to that of electronic products, especially for fashion electronics. Due to the lack of health services and professionalism, almost all electronic equipment manufacturers can do it, and the threshold is relatively low. Therefore, the entry of Xiaomi into wearable devices is an inevitable choice, but the subsequent trend is a big challenge. Xiaomi's own product attributes are greater than the service attributes. To be able to learn to provide back-end services in the field of mobile medical care, this is a challenge for Xiaomi, who uses Internet thinking to circle users. Attracting eyeballs can bring sales, but it can't retain effective customers, and it will be very weak in the accumulation and application of health data. This is also the main reason why many electronic equipment manufacturers' products are short-lived. Source: Village Diary Coffee Shell,Coffee Husk,Coffee Bean Husk,Coffee Bean Shell YUNNAN H.C.IMPORT & EXPORT CORP , https://www.hccoffeebean.com